MARKETING - STRATEGY AND POSITIONING
Highly creative and exciting marketing materials are all well and good but without a plan behind it, chances are they will fail. Marketing planning is a major part of the creative process, and one that can also be overlooked. Here at UYR we take pride in working closely with our clients to help develop their marketing plans.
Marketing Strategy is all about two central elements – identifying your target market and developing a differential advantage. We appreciate that Marketing operates in many modern organisations as a process rather than as a functional specialisation. Strategic decision makers within all businesses need to be able to respond to turbulent and ambiguous environments. We can help you put in place a Marketing Strategy that will ensure your marketing activities are both flexible and dynamic, and can react to market forces.
Who are your customers? Who should they be? Do you even know? Or, more importantly, do you care? Positioning is concerned with how customers in different parts of the market perceive competing companies, products, services or brands. Our marketing experts will help you achieve a genuine picture of your current positioning in the market and, if it’s not where you should be, will help you get there.