THE LIBRARY REBRAND

 

The library rebrand

The client asked us to refresh and reinvigorate their brand by making it more appealing to their student customer base. The creative needed to compliment a complete refurb within a grade A listed building, which boasts a live music venue upstairs, playing host to up and coming bands and established stand-up acts.

 

 

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Social media targeted to a specific demographic

Thought and inspiration

For inspiration, we looked at 1950's style advertising, old movie theatre signs and screen printing effects to capture the friendly and vibrant decor of the new-look interior.

 

 

Dreams brake for no one - social media post

 

 

FINAL SECTION TITLE

Menus were printed on uncoated stock to compliment the screen printed effects, and a brown paper goodie bag was made to entice new customers with info flyers and vouchers inside.

 

Wireless Hotspot Facebook creative