THE LIBRARY REBRAND
The library rebrand
The client asked us to refresh and reinvigorate their brand by making it more appealing to their student customer base. The creative needed to compliment a complete refurb within a grade A listed building, which boasts a live music venue upstairs, playing host to up and coming bands and established stand-up acts.
Thought and inspiration
For inspiration, we looked at 1950's style advertising, old movie theatre signs and screen printing effects to capture the friendly and vibrant decor of the new-look interior.
FINAL SECTION TITLE
Menus were printed on uncoated stock to compliment the screen printed effects, and a brown paper goodie bag was made to entice new customers with info flyers and vouchers inside.